Hans-Jörg Minas (44) is to become the new Head of Product Management for Central and Eastern Europe at Dörken MKS-Systeme GmbH & Co. KG, Herdecke. In this role, which he will take up on 1 responsible for the expansion of business relationships in Central and Eastern Europe, in Turkey, Israel, Iran and North Africa. Particular emphasis will be placed on the Eastern European markets, especially Russia, where many OEMs and their supply firms have already set up new production facilities. Dörken aims to further develop its presence in these growth markets and to offer highly qualified technical advice for the users of micro-layer anticorrosion protection systems in the automotive industry at the respective production sites. The challenge here is more than just being able to deliver globally while maintaining a defined standard of quality. Over the medium-term future, environmental standards are also st October, he will be getting harmonised. With constantly increasing pressure on costs this creates a complex task in a difficult market environment. Dörken is currently represented through licensed coating operators in Poland, Slovakia, Russia, the Czech Republic, Hungary and Turkey and is constantly seeking to expand its market share in these countries.


Hans-Jörg Minas’s primary task will therefore be the strategic development of a strong, near-to-market organisational structure in these and other countries in line with the company’s global strategy. With his many years of experience in the field of zinc flake systems and in setting up and developing local presences in growth markets, he is ideally equipped for this role. He has, for example, already played a key part in opening up the Asian market for Dörken MKS-Systems.


As previously, Hans-Jörg Minas’s new position will also call for him to be frequently present on site - at client premises, trade fairs and events - as he seeks out strategic alliances with key market partners. He will be supported in this by Kazimierz Paplinski and Hasan Afandiyev, who have already been  working for Dörken MKS-Systems in these markets for several years.