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Dörken MKS: Dörken Days China

Date:

27-06-18

Location:

Shanghai, China

Topic:

Dörken MKS: Dörken Days China

Description:

On May 28 and 29, 2018, this year's Dörken Days China took place in Shanghai. The focus of the event was the market development in China and innovative coating solutions from Dörken MKS.

Starting with networking

The Dörken Days China started with a gala dinner for the approximately 90 participants. The representatives of OEMs, tiers and coaters enjoyed an entertaining evening. Keeping the origin of Dörken MKS in mind, the Gala Dinner took place in the German themed restaurant 1886 – an ode to the German culture with life-size BMWs and Mercedes' on the ceiling, German beer and hearty meals. The evening offered the perfect opportunity to talk to each other outside the everyday business.

Up to date and well informed

The second day was all about technical developments. A total of nine OEMs from the automotive industry, four OEMs from the wind energy sector, 45 tiers and eight suppliers were represented. The goal of the day was to share product updates, market developments and trends with the attendees. In this context, they became more familiar with Dörken MKS’ strategy in China: from the market opportunities for the corrosion experts in China, to the current and future market development of Dörken throughout Asia, to the actual marketing strategy in China.

In addition, they received detailed information on the innovative coating technologies DELTA Prozinc® and DELTA-eLack 800® as well as on Dörken approval updates.

Successful exchange

At the Dörken Days China both Dörken MKS employees and participants benefited from the mutual exchange. "We had a successful event. We were able to inform our customers about technical updates, market developments as well as news and trends. At the same time, our customers had the opportunity to get to know the contact persons of the whole supply chain," summarizes Andrej von Hofmann, general manager China.

The next Dörken Days will take place in November. Then in focus: Europe.